Many skincare products use poorly regulated ingredients, misleading consumers about their contents. They often highlight one questionable ingredient as beneficial. Not Cyrene. The founders approached us to help develop a brand experience that measured up to their mission of complete transparency and openness without losing a certain sensual appeal. Our task was to balance honesty with intrigue, creating a raw brand full of contrast and tension at every touchpoint. To succeed at launch, we not only needed the product to pop on store shelves, but also for people to instantly understand and believe in a new wellness category altogether.